Life360

Principal Product Manager, Devices

Life360

full-time

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $155,000 - $228,000 per year

Job Level

Lead

Tech Stack

IoT

About the role

  • Translate Life360’s vision into tangible devices that seamlessly connect with the app ecosystem and enhance safety for families worldwide.
  • Develop and communicate a 3-year devices roadmap tied to business metrics (MAU growth, attach rate, retention, revenue mix).
  • Establish measurement framework and success criteria for Devices business, tying product performance to company growth and member value.
  • Evolve Life360’s hardware lineup into industry-leading technology for finding and safety, integrated with the Life360 platform.
  • Drive products from concept incubation and validation through launch, adoption, and ongoing iteration.
  • Redefine customer engagement using quantitative signals and qualitative insights.
  • Partner with Product Marketing, Sales, and Finance to define pricing, packaging, attach strategies, and subscription bundling.
  • Partner with Finance, Sales, GTM, and Ops to align goals, resource allocation, and launch success.
  • Mentor other PMs and establish product management mechanisms and rituals within Devices.
  • Leverage AI/ML to differentiate device features and customer experience.
  • Design scalable cost structures in partnership with Ops/Eng and incubate adjacent device categories.

Requirements

  • 10+ years of product management experience, including deep ownership of hardware, IoT, or consumer devices.
  • Proven track record of defining long-term product strategy and shipping successful products at scale.
  • Strong analytical skills; able to define metrics, build models, and tie product outcomes to business performance.
  • Experience working closely with engineering, design, operations, and marketing teams to deliver full-stack hardware/software solutions.
  • Demonstrated ability to influence executive leadership and drive alignment across Finance, Ops, Sales, and GTM functions.
  • Passion for customer insights and the ability to translate qualitative research and quantitative data into high-impact product decisions.
  • Familiarity with AI/ML applications in consumer experiences is a strong plus.
  • Entrepreneurial mindset with a bias for action and comfort operating in ambiguity.
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