Retail Marketing Manager – International
Life360
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £81,500 - £96,000 per year
Job Level
Mid-LevelSenior
About the role
- Set a retail marketing strategy for our highest priority retailers in key international markets (UK, AU, CA to start, with additional priority markets to come online)
- Develop a retail marketing playbook and toolkit that can be replicated across smaller retailers / non-priority markets to allow us to scale retail marketing more efficiently
- Build and maintain a promo calendar that capitalises on key sales opportunities by market as well as supports the global sell through targets for the channel
- Partner with creative to build scalable in-store and e-tail brand toolkits (imagery, content, copy, design, etc) that can be rolled out globally to tell the Life360 ecosystem story in all retail touchpoints
- Develop a co-marketing strategy with key retail partners, including marketing opportunities such as retail media placements, and partner with account managers and stakeholders, such as integrated marketing leads, to incorporate into overall marketing strategies (including bringing campaigns to life in retail where appropriate)
- Partner with the Devices sales team and analytics team to identify the most valuable retail partners (for example, where we are seeing net new audiences) and use this to inform future investment strategy
- Support the growth of device sales and help plan future campaigns using actionable insights formed through results evaluation, testing, customer feedback, and surveys
- Work with the devices sales team to help identify and secure future retail growth opportunities - such as new partners, new co-marketing campaigns, new promo mechanics - and proactively drive results
- Support go-to-market launches of new products and collaborate with cross functional teams to drive sell through
- Partner with stakeholders in Marketing (Comms, Brand, Product Marketing, Retail Marketing, Lifecycle Marketing), and across Product, Creative, Testing, Legal, Finance to support our international marketing roadmap and devices sales roadmap
Requirements
- Deep experience of retail marketing as a discipline and understanding of the levers that make retail an effective channel for scaleup consumer hardware brands
- Retailer relationships in at least one international priority market (UK, CA, AU), ideally in consumer electronics
- Experience in running co-marketing campaigns and/or partnership marketing campaigns, where multiple stakeholders are involved
- eCommerce experience and deep understanding of how to drive conversions
- Understanding of retail economic models, including sell-in vs sell-through, COGS and contra COGS, etc.
- Experience in owning the end-to-end campaign process from ideation to market entry
- Thorough knowledge of marketing funnel, impact and customer/product life cycles
- Experience in launching multi-channel campaigns, setting and achieving key results
- Strong communicator who excels in dynamic and collaborative environments
- Strong attention to detail and project management skills
- 5+ years experience in channel / retail marketing
- Experience working with major retailers and etailers such as Amazon, Currys, Argos, John Lewis, Woolworths, Costco.
Benefits
- Industry leading compensation
- Remote-first company, with opportunity for hybrid working for UK-based employees
- Generous holiday options with flexible PTO
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
retail marketingco-marketing campaignspartnership marketingeCommercecampaign processmarketing funnelmulti-channel campaignssell-in vs sell-throughCOGScontra COGS
Soft skills
strong communicatorattention to detailproject managementcollaborativedynamic environment