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Vice President – Wholesale
Life is GoodVice President leading Life is Good’s wholesale apparel business, retail partnerships, and 60+ shop locations. Owning P&L, sales strategy, merchandising, operations, and customer care while growing the optimism-driven brand.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in P&L management and leading large teams within the Wholesale industry, with a focus on sales growth, customer retention, and cross-functional collaboration. Proven ability to implement effective sales strategies and enhance brand presence while maintaining company values.
Highest-signal resume keywords
P&L ResponsibilityWholesale Business ManagementSales Strategy DevelopmentCross-Functional LeadershipCustomer Retention Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ReportingInventory ForecastingB2B Website ManagementSell-In/Sell-Through AnalysisMerchandising CollaborationData AnalysisCustomer Acquisition Strategies
Soft Skills
Enthusiastic Brand AmbassadorClear CommunicationOptimistic DemeanorCultural Leadership
Tools & Technologies
Life is Good TechnologyAI Tools
Industry Keywords
WholesaleSales OperationsCustomer CareTrade ShowsRetail Management
About the role
Key responsibilities & impact- Lead, manage, and grow the Wholesale business in a brand-enhancing manner
- Hold full P&L responsibility for the Wholesale business unit
- Lead a large team across Sales, Sales Operations, Merchandising, Shops, and Customer Care for Life is Good and Keep it Simple
- Lead 19 Independent and In-House sales representatives
- Travel to meet key customers and attend relevant trade shows
- Build sales plans and implement customer retention and acquisition strategies
- Oversee wholesale-specific applications, B2B websites, sales reports, sell-in/sell-through analysis, inventory forecasting, and delivery coordination with production and fulfillment
- Lead merchandising collaboration with the Product team on seasonal, monthly, and at-once product offerings
- Oversee 51 independently owned and operated Life is Good Shops and one company-owned location
- Ensure shop assortment, marketing, and in-store experience needs are met
- Visit stores, recruit new owners, and encourage existing owners to open new locations
- Lead the wholesale customer care team
- Analyze the business using Life is Good technology and tools, including AI
- Form successful cross-functional partnerships with Leadership Team members and their teams
- Meet annual goals and demonstrate company-first leadership aligned with company values
Requirements
What you’ll need- Minimum 3 years of P&L responsibility for an enterprise Wholesale business
- Minimum 10 years of industry experience
- Documented success growing top- and bottom-line results with a large team
- Knowledge gained through achieving at least a bachelor’s degree level of educational experience
- Willingness and ability to travel regularly to support the business
- Live near, or be willing to relocate to, Boston, Massachusetts
- Maintain a steady and optimistic demeanor
- Be an enthusiastic brand ambassador and cultural leader
- Speak and write clearly, simply, and succinctly
- Share a passion for social impact
- Form successful cross-functional partnerships with Leadership Team members and their teams
- Demonstrate company-first leadership and consistently uphold company values
Benefits
Comp & perks- Annual bonus based on company performance
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible Spending Accounts
- Transit or Parking Reimbursement Accounts
- Life insurance
- AD&D insurance
- Short-Term Disability
- Long-Term Disability
- 401(k) with a match
- Paid Time off
- 10 paid holidays
- Good Vibes Time (paid time to volunteer for the non-profit cause of your choice)
- Family Time
- Dogs in the workplace
- Involvement in growing the social mission through the Playmaker Project