Territory Sales Representative – Health Clubs, YMCA

Life Fitness

Territory Sales Representative responsible for driving sales growth in Northern California at Life Fitness. Engaging with Health Clubs and YMCA to build relationships and increase revenue.

Posted 4/28/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $47,500 - $64,800 per yearWebsite

About the role

Key responsibilities & impact

Own and grow a Northern California territory, driving the majority of revenue through Health Club accounts, with additional focus on YMCA and campus recreation environments.
Maintain a strong in-market presence, with an expectation of spending approximately three days per week in the field meeting customers, supporting projects, and advancing active opportunities across the territory
Lead long-cycle, consultative sales processes with executives, facility leaders, athletic stakeholders, and multi-stakeholder buying groups
Reengage dormant, underpenetrated, or competitive accounts and convert established relationships into active pipeline
Balance repeat Health Club business with project-based campus and community opportunities, aligning equipment solutions to customer goals and facility needs
Partner with designers, consultants, and customer stakeholders to support planning, layouts, and capital investment cycles
Manage pipeline, forecasting, and territory priorities with strong CRM discipline

Requirements

What you’ll need

3+ years of field sales or account management experience
Proven consultative selling and relationship-building skills
Experience managing large, geographically dispersed territories
Comfort navigating multi-stakeholder, long sales cycles and capital equipment deals
CRM proficiency (Salesforce preferred)
Strong communication, presentation, and storytelling abilities
Willingness to travel extensively within Northern California
Northern California residence strongly preferred

Benefits

Comp & perks

Uncapped Earning Potential: Competitive Base + Commission + Quarterly Bonuses
Frequent Incentives: Regular SPIFFs and Sales Award opportunities
Fully Equipped: Car allowance, gas reimbursement, and company card
Total Rewards: Comprehensive health benefits and 401(k) match
Culture First: A fitness-forward, growth-focused environment with strong brand recognition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consultative sellingrelationship-buildingaccount managementsales forecastingpipeline managementcapital equipment deals

Soft Skills

communicationpresentationstorytellingleadership