Area Sales Manager

Liebherr Group

Area Sales Manager responsible for driving sales in the Earth Moving division of Liebherr-Great Britain. Requires networking, negotiating, and maintaining excellent customer relationships.

Posted 7/23/2026full-timeBathgate • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with a focus on lead generation, negotiation, and closing business opportunities. Proficient in maintaining client relationships and collaborating across departments to enhance productivity and customer satisfaction.

Highest-signal resume keywords

Sales Lead GenerationNegotiation SkillsCRM PlatformsCustomer Relationship ManagementCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ClosingQuotation PreparationOrder MonitoringSales Target AchievementDatabase Management

Soft Skills

Team CollaborationFlexibilityProblem SolvingCustomer Complaint ResolutionNetworking

Tools & Technologies

Microsoft OfficeCRM Software

Industry Keywords

Construction IndustrySales GrowthProduct DemonstrationsAfter Sales SupportSupplier Relationship Management

About the role

Key responsibilities & impact

Contributing to the sales growth of the division by generating sales leads as a result of effective networking, referrals and prospecting.
Successfully identifying, penetrating and closing business opportunities to a successful end, including additional sales opportunities in terms of parts and rentals.
Preparing and following up with quotations and ensuring timely payments from clients.
Negotiating within a defined framework so as to be able to achieve a sale.
Monitoring orders closely and can rapidly escalating any lost order issues so as to minimise any financial loss.
Consistently achieving sales and profitability targets.
Maintaining an excellent relationship with suppliers ensuring that the correct specifications for an order are delivered to the customer.
Working in harmony with the Sales office organisation and other departments to maximise productivity and reduce costs.
Communicating effectively with After Sales so as to ensure a smooth and seamless handover of products to customers.
Actively supporting the development of Sales Trainees, providing them with every opportunity to enhance their skills and experiences.
Actively developing a network of new customer relationships with both new and existing clients.
Maintaining and developing an excellent relationship with existing clients, establishing regular communication to be able to assess any new requirements.
Maintaining an accurate database of all customer contact details and shares this information willingly with other areas of the business.
Taking ownership for customer complaints, remains the point of contact and resolves these to a satisfactory conclusion.
Identifying the opportunity to supervise product demonstrations at selected customer sites so as to facilitate the closing of new business deals.
Taking the initiative to be involved with product and industry exhibitions and is able to add value.

Requirements

What you’ll need

Able to demonstrate previous experience in a similar role, ideally within the construction industry.
Strong IT skills, including CRM platforms and Microsoft Office (or equivalent).
Flexible approach to work.
Demonstrable skills in negotiation and selling.
Outstanding communication skills and can demonstrate how this has been used effectively in a team environment.

Benefits

Comp & perks

The opportunity to work with an industry-leading manufacturer.
Secure and progressive work environment.
Competitive salary and benefits.
Training and personal development.