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Liebherr Group

Marketing Specialist

Liebherr Group

Marketing Specialist managing digital marketing performance and audience engagement for Liebherr-Australia’s Mining division. Creating content and marketing assets across various digital channels and ensuring brand consistency.

Posted 5/18/2026full-timeBrisbane • 🇦🇺 AustraliaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Support the development and execution of national marketing initiatives across Liebherr-Australia’s Mining division
  • Create and manage platform-specific content and marketing assets across digital, social media, campaigns, events, website, and customer communications
  • Ensure content is tailored to the audience, channel, and business objective to maximise engagement and effectiveness
  • Drive data-led insights, reporting, and campaign performance tracking through platforms like Google Analytics and Social Media Management tools (Emplify or equivalent)
  • Maintain brand consistency and governance across multiple regions

Requirements

What you’ll need
  • Degree in Marketing, Communications or related field
  • At least 5+ years experience in Marketing with a focus in social media and content strategy – preferably in a blue collar industry (desirable)
  • Solid background in content creation and exposure to Meta Suite and LinkedIn
  • Experience with Adobe Suite platforms (Premier Pro, Illustrator etc) and Canva

Benefits

Comp & perks
  • Generous employee benefits, including 5 days bonus leave days
  • paid parental leave
  • early access to Long Service Leave
  • Ongoing Development and career progression
  • Generous discounts for goods & services via our employee benefits program inc. Woolworths, JB Hi Fi, Rebel Sport etc

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
content creationsocial media strategydata analysiscampaign performance trackingdigital marketingcontent strategymarketing initiativesbrand governance
Soft Skills
audience engagementcommunicationcollaborationcreativity