Liebherr Group

Brand and PR Manager, Germany

Liebherr Group

full-time

Posted on:

Location Type: Office

Location: Ulm • Germany

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About the role

  • Develop and implement regional PR and press activities to strengthen brand presence
  • Build and maintain press contacts and manage media partnerships
  • Prepare press releases, quotes, advertorials, presentations, and review and approve assets
  • Plan, execute and optimize national 360° campaigns to increase brand awareness
  • Coordinate assets across channels (print, online, social media)
  • Regional performance marketing (Google/Bing) to increase traffic, reach and engagement across the customer journey and for the webshop
  • Deliver presentations to internal and external stakeholders

Requirements

  • University degree in communication, media, PR, brand management, or a related field
  • At least 3–5 years of professional experience in PR, press relations and digital media campaigns (Google/Bing)
  • Experience communicating premium brands and experience in the electrical industry is a plus
  • Talent and passion for editorial writing
  • Strong language skills: excellent German (including grammar) and good written and spoken English
  • Excellent communication skills, ability to work independently and strong organizational talent
  • Confident and friendly manner combined with empathy and assertiveness
Benefits
  • Flexible and remote working options
  • Employee discounts
  • Commuter allowance or job ticket
  • Employer contribution to capital-forming pension benefits
  • Comprehensive, individualized training and development opportunities
  • Various sports and health/wellness offerings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
press activitiesmedia partnershipspress releasesadvertorials360° campaignsregional performance marketingGoogle AdsBing Adseditorial writing
Soft Skills
communication skillsorganizational talentindependenceempathyassertiveness
Certifications
university degree in communicationuniversity degree in mediauniversity degree in PRuniversity degree in brand management