Liebherr Group

Global Communication & Brand Management

Liebherr Group

full-time

Posted on:

Location Type: Office

Location: Ochsenhausen • Germany

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About the role

  • Design and development of effective communication concepts and 360° communication packages to support regional brand and sales objectives
  • Development of communication plans for the successful launch of new products in the home appliances sector
  • Integration of target-group insights into strong claims and customer-centric communication measures
  • Ensure consistent implementation of the visual brand language in the B2C area with premium positioning
  • Definition and control of budgets and campaign KPIs
  • Close collaboration with regions and markets
  • Independent management of global service providers and creative agencies

Requirements

  • Degree in marketing communications or a related field
  • At least 3 years' professional experience in marketing departments within international corporate structures, with close cooperation with product management and sales
  • Experience marketing new products, B2C communication, and developing comprehensive communication campaigns
  • Experience managing external service providers and collaborating with creative agencies
  • High degree of autonomy, strong communication skills, resilience under pressure, and solid project management capabilities
  • Excellent written and spoken German and English
Benefits
  • Attractive compensation and social benefits
  • Flexible and hybrid working arrangements
  • Freedom for creative work
  • Company pension plan
  • Secure, crisis-proof workplace
  • Individual development and training opportunities
  • Employee benefits & discounts
  • Bike leasing through salary sacrifice
  • Occupational health management
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationscommunication plansB2C communicationcampaign KPIsproduct managementcommunication campaignsbudget managementcustomer-centric communicationvisual brand languagetarget-group insights
Soft Skills
strong communication skillsresilience under pressureproject managementautonomycollaborationindependent management
Certifications
degree in marketing communications