Regional Communications
Liebherr Group
full-time
Posted on:
Location Type: Office
Location: Ulm • Germany
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About the role
- Develop and implement regional PR and press activities to strengthen brand presence
- Build and maintain press contacts and manage media partnerships
- Prepare press releases, quotes, advertorials, and presentations, and review and approve assets
- Plan, execute and optimize national 360° campaigns to increase brand awareness
- Coordinate assets for multiple channels (print, online, social media)
- Regional performance marketing (Google/Bing) to increase traffic, reach and engagement along the customer journey and for the webshop
- Deliver presentations to internal and external stakeholders
Requirements
- Degree in Communications, Media, PR, Brand Management, or a related field
- Minimum 3–5 years of professional experience in PR, press relations and digital media campaigns (Google/Bing)
- Experience communicating premium brands and familiarity with the electrical/appliances industry is an advantage
- Talent and passion for editorial text creation
- Linguistic flair: excellent German (written and spoken) and strong English skills
- Strong communication skills, independent working style and organizational talent
- Confident and friendly manner combined with empathy and assertiveness
Benefits
- Flexible and mobile working
- Employee discounts
- Commuter allowance or job ticket
- Employer contributions to retirement savings
- Extensive and individualized training and development opportunities
- Various sports and health programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
press activitiesmedia partnershipspress releasesadvertorials360° campaignsregional performance marketingGoogle AdsBing Adsdigital media campaignseditorial text creation
Soft skills
strong communication skillsindependent working styleorganizational talentempathyassertiveness