Liebherr Group

Online Marketing Manager

Liebherr Group

full-time

Posted on:

Location Type: Office

Location: Ehingen/Donau • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Design and maintenance of the Liebherr website for the mobile and crawler cranes product segment
  • Use of Google Analytics to monitor website activity
  • Planning and execution of online marketing activities (SEO, SEA/search engine advertising, campaigns, ads, email)
  • Conceptualization and creation of social media posts and campaigns for the company's channels
  • Creation of marketing content in accordance with corporate design/brand guidelines
  • Coordination and production of graphic and video content for online marketing purposes in cooperation with external service providers

Requirements

  • Degree in marketing and communications or a comparable qualification
  • Excellent knowledge of Adobe Creative Cloud applications (Photoshop, InDesign and Illustrator)
  • Good knowledge of MS Office applications
  • Experience with content management systems desirable
  • Excellent written and spoken English
  • Technical understanding is an advantage
  • Ability to work independently and with attention to detail
  • Strong teamwork and communication skills and a cooperative working style
Benefits
  • Fair, competitive compensation plus Christmas and holiday pay and additional bonuses
  • Financial allowances and special leave for family and company-related occasions
  • Reimbursement of travel/commuting expenses
  • Bike leasing scheme
  • Flexible working time models and options for mobile/remote working
  • Support programs for a balanced work–life balance
  • Preventive care and sports/fitness offerings to promote health
  • Numerous opportunities for personal and professional development
  • Modern work environment and collegial atmosphere with scope for initiative and networking opportunities
  • Company pension plan and private pension options
  • Company cafeteria offering meals made from regional ingredients
  • On-site company physician and occupational first responders

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEAGoogle AnalyticsAdobe Creative CloudPhotoshopInDesignIllustratorcontent management systemsmarketing content creationonline marketing
Soft skills
attention to detailteamworkcommunicationindependencecooperative working style
Certifications
degree in marketing and communications