Digital Media Analyst I
Liberty University
full-time
Posted on:
Location Type: Remote
Location: Virginia • United States
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About the role
- Provide research and analytical support to the Enrollment Digital Team to drive the goals of the University.
- Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks.
- Audit digital ad campaigns to evaluate and maximize performance.
- Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks.
- Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist.
- Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed.
- Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.
- Work effectively as a team member, embracing and fostering LU’s mission.
Requirements
- Four-year college degree, preferably in business or marketing.
- Knowledge of online education industry is needed.
- Strong analytical skills and attention to details are required with two or more years of experience.
- Well-developed communications skills needed.
Benefits
- None specified 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
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Hard Skills & Tools
digital ad copy developmentPPC campaign managementdigital ad campaign auditingsocial media marketingpaid search advertisingdisplay advertisinganalytical supportperformance evaluationdata analysiscampaign structure organization
Soft Skills
analytical skillsattention to detailcommunication skillsteam collaborationorganizational skills