Liberty in North Korea

Content Manager

• Own and continuously optimize our three welcome email series for new supporters, new one-time donors, and new monthly donors
• Develop all fundraising campaign content for 2–3 annual campaigns (World Refugee Day, Giving Tuesday, end-of-year/holiday, etc) with the goal of increasing donor acquisition
• Work with the Marketing Operations Manager to analyze email performance data (open rates, click-through rates, conversion rates) and use insights to improve future copy
• Collaborate with the Assistant Director of Growth to monitor campaign performance, identify opportunities for improvement, and make adjustments in real-time to ensure that fundraising goals are met
• Develop and maintain a consistent, compelling organizational voice across all written channels
• Lead the creative development and execution of LiNK’s major acquisition and stewardship campaigns with the support of the Annual Fund Manager and Assistant Director of Growth
• Write blog posts, impact reports, annual reports, and campaign narratives that deepen supporter relationships and communicate the meaningful impact of our incredible donors
• Create content for top-of-funnel campaigns, including gated content, educational courses, and other lead-generation strategies that motivate new audiences to engage and take action
• Collaborate closely with the Graphic Designer to develop content that integrates written narrative with strong visual assets
• Collaborate closely with LiNK’s Filmmaker to develop long-form video concepts around organizational needs (events, program promotion/impact, campaigns) and storytelling opportunities with our North Korean partners
• Manage our presence across Instagram, TikTok, Facebook, and Youtube and maintain a consistent posting schedule

Content & Donor Communications Manager – Senior Manager