Growth Marketing Manager – Genotyping Solutions

LGC

Growth Marketing Manager driving marketing campaigns across genotyping solutions for LGC Diagnostics & Genomics. Responsible for demand generation and collaboration with sales and product management teams.

Posted 7/21/2026full-timeRemote • Minnesota • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns across digital, email, and content channels, with a strong focus on B2B marketing in the agrigenomics and life sciences sectors. Proficient in utilizing marketing automation tools and CRM platforms to enhance campaign performance and drive strategic account growth.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign Planning and ExecutionMarketing Automation PlatformsCross-Functional CollaborationAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLead NurturingSales EnablementContent CreationCampaign Performance Monitoring

Soft Skills

Strong Collaboration SkillsExcellent Communication SkillsPrioritization SkillsGrowth MindsetProactive Problem-Solving

Tools & Technologies

HubSpotMCAESalesforceAsanaAI Tools

Industry Keywords

AgrigenomicsLife SciencesDiagnosticsHealthcare TechnologyVoice of Customer (VoC)

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services
Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel.
Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team.
Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams.
Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year.
Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs.
Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities.
Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights.
Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support.
Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting, and campaign strategy.
Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging.
Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies.
Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards, and presentations - ensuring alignment, transparency, and shared accountability across teams.
Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs.
Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact.
Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency.
Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team.
Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.

Requirements

What you’ll need

Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors.
Exposure to campaign planning and execution, with a clear understanding of demand generation, lead nurturing, and sales enablement.
Comfortable working across a broad product portfolio and managing multiple projects simultaneously.
Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly.
Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams.
Growth mindset with a proactive, solution-focused approach and a desire to continuously improve.
Experience using marketing automation and CRM platforms (e.g. HubSpot, MCAE, Salesforce) and project management system (Asana).
Analytical mindset with the ability to interpret data and translate insights into actionable improvements.
Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying aligned to team objectives.
Fluent in English; additional languages a plus.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities