LGC

Associate Director, Marketing Program Management, D&G

LGC

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Salary

💰 $125,000 - $150,000 per year

Job Level

Senior

Tech Stack

SQL

About the role

  • Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives.
  • In cooperation with your team, develop key initiatives, measurements, and detailed team goals for achievement of the business plan.
  • Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches.
  • Support the creation of relevant marketing materials related to marketing projects including sales focus campaigns, product launches and email campaigns.
  • Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM.
  • Track MQL & SQL demand generation and conversion against department KPI’s.
  • Work with vendors to ensure timely, cost-effective execution and meeting of performance objectives.
  • Employ market research tools to identify and interpret changing customer attitudes and needs.
  • Lead the monthly/quarterly/annual management reporting for team activities and marketing programs performance working in collaboration with your manager.
  • Lead the development of marketing decks for leadership presentations e.g. annual board meetings.
  • Monitor competitive activity and maintain knowledge of current advances and technologies.
  • Exhibit a passion for customers focused on enhancing relationships and teamwork.
  • Work closely with department head to build career pathing for your team and contribute to the annual Lunch & Learn program by building and delivering specific marketing and commercial topics to empower our employees to learn new skills in. AI.
  • Build a strong relationship with Sales leaders globally to support our growth ambitions, including presence at trade shows brainstorming new ideas to win new business and developing ABM solutions for our top 10 key accounts (account-based marketing).

Requirements

  • Bachelor’s degree in Marketing or Business Administration
  • 15+ years of experience in Sales and Marketing, with at least 5 years in a leadership role managing a global marketing team
  • Proven track record of driving strategic marketing initiatives and achieving business growth
  • Ability to travel up to 25% of the time
Benefits
  • Competitive compensation with strong bonus program
  • Comprehensive medical, dental, and vision benefits for employees and dependents
  • FSA/HSA Pre-tax savings plans for health care, childcare, and elder care
  • Deductible Buffer Insurance and Critical Illness Insurance
  • 401(k) retirement plan with matching employer contribution
  • Company-paid short- and long- term disability, life insurance, and employee assistance program
  • Flexible work options
  • Pet Insurance for our furry friends
  • Enhanced Parental leave of 8 additional weeks
  • PTO that begins immediately
  • Town Hall monthly meeting onsite/virtual
  • Cheer program where employees are recognized for outstanding work
  • Company wide social events
  • Frequent catered lunches and much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing programsbudget managementlead generationmarketing automationCRMmarket researchperformance measurementaccount-based marketingstrategic marketing initiativesKPI tracking
Soft skills
leadershipteamworkcommunicationrelationship buildingcustomer focuscollaborationpresentation skillsproblem-solvinginitiativeadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business Administration