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LexisNexis

Director, Marketing

LexisNexis

Director of Marketing leading execution of marketing strategies for large law segment at LexisNexis. Responsible for overseeing integrated marketing programs and aligning execution with strategic priorities.

Posted 4/18/2026full-timeDayton • Ohio • 🇺🇸 United StatesLead💰 $136,100 - $252,800 per yearWebsite

About the role

Key responsibilities & impact
  • Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
  • Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
  • Driving consistency and quality across all campaign touchpoints and client experiences
  • Identifying opportunities to scale programs and improve efficiency across channels
  • Partnering with the Sr Director to align execution with strategic priorities
  • Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
  • Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
  • Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
  • Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
  • Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
  • Leading development of campaign creative, messaging, and assets across marketing channels.

Requirements

What you’ll need
  • Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
  • Experience leading teams, agencies, and cross-functional partners to deliver results
  • Ability to operate within a matrixed organization and influence stakeholder alignment
  • Experience translating business strategy into marketing programs, plans, and execution
  • Ability to apply data and analytics to measure performance and optimize impact
  • Experience scaling programs, processes, and workflows to improve efficiency and repeatability.

Benefits

Comp & perks
  • This job is eligible for an annual incentive bonus.
  • We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing programsdigital advertisingwebinar strategycampaign creativecontent directionperformance managementdata analyticspipeline generationaudience engagementprocess optimization
Soft Skills
leadershipinfluencingcross-functional collaborationstakeholder alignmentstrategic thinkingcommunicationteam managementproblem-solvingefficiency improvementcreative direction