LexisNexis

Director, Marketing

LexisNexis

full-time

Posted on:

Location Type: Hybrid

Location: Dayton • Ohio • United States

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Salary

💰 $136,100 - $252,800 per year

Job Level

Lead

About the role

  • Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
  • Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
  • Driving consistency and quality across all campaign touchpoints and client experiences
  • Identifying opportunities to scale programs and improve efficiency across channels
  • Partnering with the Sr Director to align execution with strategic priorities
  • Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
  • Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
  • Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
  • Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
  • Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
  • Leading development of campaign creative, messaging, and assets across marketing channels.

Requirements

  • Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
  • Experience leading teams, agencies, and cross-functional partners to deliver results
  • Ability to operate within a matrixed organization and influence stakeholder alignment
  • Experience translating business strategy into marketing programs, plans, and execution
  • Ability to apply data and analytics to measure performance and optimize impact
  • Experience scaling programs, processes, and workflows to improve efficiency and repeatability.
Benefits
  • This job is eligible for an annual incentive bonus.
  • We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing programsdigital advertisingwebinar strategycampaign creativecontent directionperformance managementdata analyticspipeline generationaudience engagementprocess optimization
Soft Skills
leadershipinfluencingcross-functional collaborationstakeholder alignmentstrategic thinkingcommunicationteam managementproblem-solvingefficiency improvementcreative direction