LexisNexis

Segment Marketing Manager

LexisNexis

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • North Carolina • United States

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Salary

💰 $78,800 - $131,300 per year

Job Level

Junior

About the role

  • Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics.
  • Develop deep understanding of the customer personas, pain points, and jobs to be done.
  • Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams.
  • Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
  • Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained.
  • Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking.
  • Lead development of segment-specific content for use in omni-channel campaigns globally.
  • Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
  • Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
  • Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
  • Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
  • Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives.
  • Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Requirements

  • 1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector.
  • Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage.
  • Demonstrated ability to translate industry trends into actionable marketing strategy.
  • Strong writing, communication, storytelling, and presentation skills.
  • Experience working with cross-functional teams including product, sales, and marketing.
  • Self-starter with the ability to successfully lead and drive programs forward.
  • Ability to manage multiple projects with tight deadlines and competing priorities.
  • Deep curiosity about industry challenges and customer workflows.
  • Strong analytical thinking and market research capabilities.
  • Collaborative mindset with the ability to drive consensus across teams.
  • Experience with ABM, CRM platforms, and marketing automation tools.
  • Experience working in a global organization a plus.
  • Experience in academic or nonprofit marketing a strong advantage.
Benefits
  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
  • We promote a healthy work/life balance across the organization.
  • We offer an appealing working prospect for our people.
  • With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingmarket researchcontent developmentcampaign strategyvalue propositionsmessaging frameworkscustomer personasobjection handlingdemand generationanalytical thinking
Soft skills
communication skillsstorytellingpresentation skillscollaborative mindsetself-starterproject managementcuriosityleadershipconsensus buildingability to manage priorities