Senior Marketing Specialist
LexisNexis
full-time
Posted on:
Location Type: Hybrid
Location: Philadelphia • Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $102,800 - $171,300 per year
Job Level
Senior
About the role
- Lead and implement strategic marketing initiatives to drive engagement, growth, and retention
- Translate market insights and customer needs into actionable marketing strategies and compelling messaging
- Develop sales enablement tools, messaging briefs, and content that supports the buyer journey
- Collaborate with Sales, Product, and sales training teams to deliver training, content, and resources
Requirements
- 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement
- Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
- Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
- Experience developing enablement content, sales narratives, and digital marketing assets
- Analytical mindset with experience using metrics to inform strategy and optimize performance
- Excellent project management, communication, and stakeholder engagement skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
- annual incentive bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingproduct marketingrevenue enablementgo-to-market strategiesenablement content developmentsales narrativesdigital marketing assetsmetrics analysisChallenger Sales methodologyproject management
Soft skills
communicationstakeholder engagementanalytical mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications