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Product Marketer
LexisNexisProduct Marketer optimizing LexisNexis legal information products for revenue growth and retention. Developing market strategies, launch plans, positioning, and stakeholder reporting.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing, Product Development, and Agile Methodologies, with a strong focus on optimizing product portfolios for revenue growth and customer retention. Proficient in developing market strategies, overseeing product positioning, and aligning market analysis with company objectives.
Highest-signal resume keywords
B2B Marketing ExperienceAgile MarketingProduct Development CyclesStrong Writing SkillsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Portfolio OptimizationMarket Strategy DevelopmentMetrics DevelopmentLaunch PlanningMarket Analysis
Soft Skills
Interpersonal Skills
Industry Keywords
Customer RetentionGo-To-Market StrategiesProduct PositioningMarketing CollateralStakeholder Coordination
About the role
Key responsibilities & impact- Optimize the product portfolio for revenue growth and customer retention
- Evaluate and plan product service scopes, content, and functions
- Support global and regional projects related to products or business processes
- Develop product-level market strategies and launch plans in coordination with stakeholders
- Oversee product positioning, themes, messaging, and marketing and sales collateral
- Align market analysis with company strategy and develop an understanding of market and customer needs
- Develop metrics, track launch initiatives, and report progress to stakeholders
- Ensure a return on investment from go-to-market strategies
Requirements
What you’ll need- Familiarity with agile marketing and product development cycles
- B2B marketing experience
- Strong writing, communication, and interpersonal skills
- Knowledge and practical experience in marketing, communications, English, or a related discipline
Benefits
Comp & perks- Healthy work/life balance initiatives
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Flexible working hours
- Medical Aid
- Retirement Plan inclusive of Risk Benefits (Disability, Critical Illness, Life Cover & Funeral Cover)
- Modern family benefits, including adoption and surrogacy
- Study Leave