LevelUp - WordPress Technical Support & Outsourcing

PPC Strategist – Facebook, Google Ads

LevelUp - WordPress Technical Support & Outsourcing

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 $1,200 - $1,300 per month

About the role

  • Plan, execute, and optimize high-performing PPC campaigns on Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (including Instagram).
  • Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI.
  • Conduct A/B testing on ad creatives, targeting, and bidding strategies for ongoing performance improvement.
  • Create compelling ad copy and work closely with design teams to produce engaging creatives.
  • Track performance using tools like Google Analytics, Facebook Pixel, and platform-specific dashboards.
  • Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA).
  • Prepare and deliver detailed performance reports to clients and stakeholders.
  • Stay current with industry trends, platform updates, and emerging best practices in PPC advertising.

Requirements

  • Minimum of 3 years of experience managing Google Ads and Facebook Ads campaigns.
  • Google Ads and Meta Ads certifications are required
  • Proven ability to drive results (conversions, leads, sales) while managing multiple campaigns.
  • Skilled in setting up and optimizing conversion tracking, remarketing campaigns, and audience segmentation.
  • Exceptional copywriting skills for ad creatives.
  • Strong analytical mindset and proficiency in analytics tools (Google Analytics, Meta Ads Manager, etc.).
  • Excellent communication and collaboration skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementGoogle AdsFacebook AdsA/B testingad copywritingconversion trackingremarketingaudience segmentationanalyticsperformance optimization
Soft Skills
analytical mindsetcommunicationcollaborationstrategic recommendationscopywriting
Certifications
Google Ads certificationMeta Ads certification