Product Marketing and Communications Specialist
Accelerated Focus
Job Level
Mid-LevelSenior
About the role
- Drive and optimize all growth metrics from top to bottom of the funnel and in-product growth initiatives.
- Drive growth marketing campaigns from strategy to launch and scale, including defining strategy, mobilizing creative agencies, designing tests, executing campaigns, analyzing results, and optimizing.
- Become a thought leader on multi-channel acquisition campaigns to meet sales pipeline goals.
- Partner with sales to create campaigns that drive new sales pipeline and develop Account Based Marketing strategy leveraging channels such as digital advertising, web marketing, video, webinars, direct mail, events, and field activities.
- Understand target personas and the channels/offers that convert them.
- Set metric goals for marketing team and continually optimize with creative testing.
- Inspire and lead performance marketing efforts and develop content and creative to support acquisition programs.
- Collaborate cross-functionally with marketing, product, business development, pre-sales, and post-sales.
Requirements
- An analytical thinker with operational prowess who loves digging into the numbers.
- An empathetic and curious individual who brings a strong point of view and collaborative mindset.
- 3+ years in growth marketing roles
- Experience in all traditional marketing tactics and motions (press releases, analyst relations, events, webinars, user groups, SEO, social media, ad campaigns, content syndication etc)
- A minimum of 3 years hands-on experience in Demand Generation driving B2B marketing activities with lengthy sales cycles
- Agency or freelance/consulting experience a huge +
- Strong problem-solving and analysis skills, along with solid business acumen.
- Demonstrated capacity to manage multiple complex marketing programs at once.
- Ability to work across all functions including marketing, product, business development, pre-sales, and post-sales
- Bachelor's degree in business or technology field; Computer Science or Engineering degree is a plus
- This is a remote position and requires availability in PT hours
