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Senior GTM Operations Business Intelligence Analyst
Level AccessSenior GTM Operations Business Intelligence Analyst responsible for translating business questions into scalable reporting solutions. Supporting GTM technology ecosystem with clear requirements and data governance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Go-to-Market reporting, KPI design, and analytics product management, with a strong focus on data governance and scalable reporting solutions. Proficient in leveraging Power BI and SQL to deliver actionable insights and support executive decision-making.
Highest-signal resume keywords
Go-To-Market ReportingPower BI Dashboard DevelopmentSQL and DAX ProficiencyKPI Design and GovernanceData Lineage and Quality Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLDAXPower BIDatabricksKPI DesignDimensional ModelingData GovernanceAutomated Dashboard DevelopmentBusiness Requirements DocumentationData Mapping
Soft Skills
Stakeholder ManagementInfluencing DecisionsPrioritizationCollaborationAnalytical Thinking
Tools & Technologies
Power BIDatabricksClariOutreachZoomInfoHubspot
Industry Keywords
Revenue OperationsSales OperationsMarketing OperationsSaaSGTM Processes
Tech Stack
Tools & technologiesGoSQL
About the role
Key responsibilities & impact- Primary owner of Go-to-Market (GTM) reporting requirements, KPI definitions, business logic documentation, and analytics design across the GTM technology ecosystem.
- Translate business questions into scalable reporting solutions through clear requirements, data governance, KPI standardization, and analytics product management practices.
- Support execution of the end-to-end flow of GTM data and processes, ensuring leadership has trusted insights to run the business and supporting cross-functional teams.
- Partner with GTM Operations, Business Systems, and Data Engineering teams to prioritize reporting initiatives and ensure solutions meet business requirements.
- Serve as Product Owner for GTM reporting and analytics initiatives, managing backlogs, prioritization, and stakeholder alignment.
- Define and enforce governance standards for GTM data across accounts, contacts, leads, opportunities, and activities.
- Own the GTM metrics framework, including KPI definitions, calculation methodologies, dimensional structures, and reporting standards.
- Establish authoritative data sources, metric ownership, lineage, transformation logic, and reporting certification.
- Monitor data quality and resolve reporting, business logic, and system integration issues through root-cause analysis.
- Maintain analytics documentation, including KPI definitions, business rules, data mappings, reporting requirements, and operating procedures.
- Design and oversee scalable Power BI solutions built on curated Databricks datasets and governed business logic.
- Define reporting requirements, data models, measures, KPIs, and visualization standards to support executive decision-making.
- Validate data, calculations, and KPI consistency across source systems, Databricks, and reporting platforms.
- Support executive reporting and business reviews with trusted, actionable GTM insights.
- Ensure reporting solutions align with approved business definitions, documented requirements, and governed data sources.
- Advance AI adoption across GTM Operations by evaluating, piloting, and scaling AI-driven tools and processes.
- Collaborate with RevOps, Marketing Ops, Cx Ops Finance, Business systems to align strategy, data flows, and reporting dependencies.
Requirements
What you’ll need- 7+ years of experience in Revenue Operations, Sales Operations, Marketing Operations, etc. operations in a SaaS or GTM-focused environment.
- 5+ years of experience building and maintaining automated dashboards in PowerBI
- Strong working knowledge of SQL, DAX, Databricks, and enterprise reporting environments
- Deep understanding of KPI design, dimensional modeling concepts, reporting governance, and data lineage.
- Deep understanding of GTM operational processes and metrics across demand generation, pipeline management, forecasting, opportunity management, customer lifecycle, retention, and executive performance reporting.
- Proven ability to prioritize competing stakeholder requests and influence decisions through data, business impact analysis, and structured governance processes.
- Strong experience writing detailed business requirements, acceptance criteria, data mappings, source-to-target documentation, and reporting specifications.
- Preferred: Experience with AI/automation tools; data privacy compliance; working knowledge of Clari, Outreach, ZoomInfo, Hubspot and similar GTM tools
Benefits
Comp & perks- Competitive benefits package
- Bonus opportunities
- Generous paid time off
- Paid holidays
- Programs designed to support employee well-being and work-life balance