Senior Customer Marketing Manager

Level Access

Senior Customer Marketing Manager at Level Access strategizing to enhance customer campaign effectiveness. Driving product adoption and retention while building relationships across the customer journey.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

own the strategy and execution that activates existing customers driving product adoption
deepen platform usage
fuel retention and expansion
partner closely with Customer Success, Product Marketing, Demand Generation, and Revenue Operations to build the customer campaign programmes
develop lifecycle communications and storytelling initiatives that strengthen relationships across the customer journey
plan, build, and run integrated customer campaigns across email, digital, events, and in-platform channels
own the end-to-end customer campaign lifecycle and calendar — including prioritisation, launch planning, execution, and post-campaign optimisation
activate customers across product launches and GTM plays through targeted programs that drive awareness, trial, and adoption
plan and brief customer email programs (Gainsight and HubSpot)
partner with CX and MOPs on segmentation, suppression, and handoff processes
develop persona-based campaign tracks for key audiences
own post-event and webinar follow-up, including attendee engagement, on-demand promotion, and SDR handoff
define and implement campaign performance measurement — tracking adoption, engagement, pipeline influence, and retention impact
build and scale customer advocacy and storytelling programmes, including case studies, champions, and customer-led content
identify and activate customer voices for webinars, events, and PR
partner with Product Marketing to embed customer proof points into demand generation and sales content
define and scale the customer marketing operating model, including campaign intake, briefing, execution, and reporting
establish KPIs, reporting frameworks, and playbooks to enable repeatable, scalable campaign execution
build strong cross-functional partnerships with CX, Product Marketing, and MOPs, with clear processes for collaboration.

Requirements

What you’ll need

5+ years of experience in customer marketing, lifecycle marketing, or campaign management in B2B SaaS - with a track record of building and executing programmes, not just running them
Experience managing or planning customer events - virtual conferences, webinars, or in-person programmes
Commercially minded and data-driven - you connect campaign activity to retention and pipeline outcomes, not just engagement metrics
Strong cross-functional skills - you know how to work with CX, MOPs, design, and sales teams and get things done through influence as much as authority
Excellent writing and communication skills - you can write customer-facing copy, internal briefs, and executive updates with equal confidence
Familiarity with HubSpot, Gainsight, and Salesforce
Passion for accessibility, inclusion, and customer experience.

Benefits

Comp & perks

a competitive benefits package
including bonus opportunities
generous paid time off
paid holidays
range of programs designed to support employee well-being and work-life balance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle marketingcampaign managementcampaign performance measurementcustomer advocacypersona-based campaign developmentevent managementdata-driven decision makingcopywritingstorytelling

Soft Skills

cross-functional collaborationinfluencecommunicationrelationship buildingstrategic thinkingplanningexecutionoptimisationcreativityproblem-solving