Level Access

Senior Customer Marketing Manager

Level Access

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion.
  • Partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight-driven communications.
  • Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion.
  • Build and manage a scalable customer storytelling and advocacy program; case studies, testimonials and customer features.
  • Lead customer communications including newsletters, learning content and event invitations.
  • Define KPIs for adoption, engagement, advocacy, and expansion - reporting progress regularly.
  • Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.

Requirements

  • 5+ years’ experience managing customer or lifecycle marketing, ideally in B2B SaaS.
  • Proven ability to build advocacy and storytelling programs.
  • Strong cross-functional collaboration and project management skills.
  • Excellent storytelling and writing ability.
  • Data-driven mindset with familiarity using HubSpot, Salesforce, Gainsight or equivalent.
  • Passion for accessibility, inclusion, and customer experience.
Benefits
  • Competitive benefits package
  • Unlimited vacation/FTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingadvocacy programsstorytelling programsdata-driven mindsetKPI definitionproject management
Soft Skills
cross-functional collaborationstorytelling abilitywriting abilitypassion for accessibilitypassion for inclusioncustomer experience focus