Letterhead

Marketing

• Own Letterhead's positioning and narrative, defining who we're for, sharpening our story as an operating system (not just another ESP), and partnering with leadership on decisions that shape product and roadmap.
• Design and execute go-to-market strategies for our ICP, deciding quickly which channels and programs are worth investing in.
• Build enablement materials that actually convert, working directly with the team to improve pipeline quality, deal velocity, and close rates.
• Launch and iterate on demand generation experiments across content, partnerships, events, and outbound.
• Establish the marketing foundation for what comes next: defining what "good marketing" looks like at Letterhead, building lightweight processes and standards, and deciding when to hire, outsource, or stay lean.
• Create compelling, persona-focused content including messaging frameworks, pitch decks, case studies, and sales collateral.
• Build lightweight reporting that ties marketing effort to pipeline outcomes, killing weak signals fast and doubling down on what works.
• Serve as a strategic partner to the CRO, with direct influence on company-level decisions around narrative, product positioning, and growth strategy.

Director, Marketing