Lesaffre

Procurement

• Conduct market research to identify trends, competitors, technologies and customer needs, and recommend portfolio value-creation initiatives for sustainable, profitable growth.
• Collaborate closely with cross-functional teams to optimize product value propositions.
• Responsible for deploying portfolio positioning.
• Develop and implement action plans for product pre-launch and post-launch phases.
• Monitor key performance indicators to evaluate product success in the market and recommend actions to optimize sales.
• Support sales teams by maintaining up-to-date marketing materials and toolkits tailored to our customers.
• Develop and deliver internal and external marketing training programs for sales teams and customers.
• Manage all aspects of the marketing mix.

Category Manager, Animal Health & Nutrition