Pflichtpraktikum Online Marketing
Online Marketing United
Senior Digital Marketing Manager – Part-time
LEONEX Internet GmbH - E-Commerce, Web-Development and Online-Marketing agency based in Paderborn
part-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Responsible for the external perception and positioning of the Business Unit in alignment with the corporate group’s brand strategy
- Develop and implement marketing strategies and activities
- Independently plan, manage and analyze B2B marketing campaigns — with a focus on lead generation and customer retention
- Create and maintain marketing materials (e.g. presentations, service descriptions, case studies)
- Organize and support customer events, trade fairs and industry-specific events for the Business Unit
- Responsible for the Business Unit’s online presence (website content, social media, newsletters) in coordination with central marketing
- Monitor market and competitor developments and identify new marketing opportunities
- Ensure a consistent brand presence in line with the overarching corporate identity
- Execute ad‑hoc projects and special initiatives within the Business Unit
- Actively shape and represent the MAI Spirit — serving as the Business Unit’s brand ambassador
Requirements
- Several years of experience in marketing, communications management or brand management
- Strategic thinker with a hands-on mentality and a confident sense for brand management, storytelling and design
- Experience in B2B communication, digital marketing and performance-driven campaigns
- Very good knowledge of social media, website management, PR and event organization
- Strong project management and coordination skills, as well as empathy and excellent communication skills
- Confident use of common marketing tools, CMS and analytics systems
- Technical know-how and at least basic familiarity with tools such as Miro, Figma or Canva are desirable
Benefits
- A great team
- Choice of device: Mac, Windows or Linux — company hardware may also be used privately
- Flexible working hours and remote work
- Internal & external training opportunities
- Work at other MAI locations & workation opportunities
- Deutschlandticket (public transport), JobRad (company bike) or fuel vouchers
- Employer contribution of 20% to your company pension plan
- Corporate Benefits platform & Edenred
- Small and large team events — we love to celebrate!
- Buddy program for new starters
- Christmas Eve and New Year’s Eve are days off for everyone
- In the office: foosball table on the roof terrace & dartboard in the social area
- Office snacks & drinks: chilled soft drinks, beer, fresh coffee, fruit and vegetables — there’s something for everyone
- Meal subsidy in the canteen
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinglead generationcustomer retentiondigital marketingperformance-driven campaignsbrand managementstorytellingdesign
Soft skills
strategic thinkingproject managementcoordinationempathycommunication
