Digital Marketing

• Responsible for the external perception and positioning of the Business Unit in alignment with the corporate group’s brand strategy
• Develop and implement marketing strategies and activities
• Independently plan, manage and analyze B2B marketing campaigns — with a focus on lead generation and customer retention
• Create and maintain marketing materials (e.g. presentations, service descriptions, case studies)
• Organize and support customer events, trade fairs and industry-specific events for the Business Unit
• Responsible for the Business Unit’s online presence (website content, social media, newsletters) in coordination with central marketing
• Monitor market and competitor developments and identify new marketing opportunities
• Ensure a consistent brand presence in line with the overarching corporate identity
• Execute ad‑hoc projects and special initiatives within the Business Unit
• Actively shape and represent the MAI Spirit — serving as the Business Unit’s brand ambassador

Senior Digital Marketing Manager – Part-time

Teacher, Online Marketing

Online Marketing Trainee

Online Marketing Project Manager

Senior Project Manager, Digital Marketing

Team Lead Online Marketing