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Senior Customer Intelligence and Analytics Analyst
Leo MadeirasAnalista de Customer Insights SR at Leo Madeiras transforming data into strategic insights. Connecting customer experience sources to improve journeys and support marketing decisions.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data analysis and generating insights to enhance Customer Experience (CX) through strategic recommendations. Proficient in utilizing BI tools and advanced Excel for effective reporting and presentation of customer journey metrics.
Highest-signal resume keywords
Data AnalysisCustomer Experience (CX)BI Tools (Power BI, Looker Studio)Voice of the Customer (VoC)Executive Presentations (PowerPoint, Canva)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCustomer Experience (CX)Market IntelligenceCRMMarketing AnalyticsAdvanced ExcelQualitative AnalysisCustomer SegmentationMetrics (NPS, CSAT, CES)Dashboard Creation
Soft Skills
Analytical SkillsCommunication Skills
Tools & Technologies
Power BILooker StudioExcelPowerPointCanva
Industry Keywords
Customer JourneyB2BB2CHybrid Customer Journey ModelsSatisfaction Surveys
About the role
Key responsibilities & impact- Connect different sources of information about the customer experience, identifying opportunities for improvement.
- Support strategic CX, Marketing and Relationship Management initiatives.
- Consolidate and analyze data from surveys, CRM, metrics and customer interactions.
- Identify trends, behavior patterns and opportunities to improve the customer journey.
- Develop quantitative and qualitative analyses, turning data into strategic recommendations.
- Support the development and evolution of the Voice of the Customer (VoC) strategy.
- Structure analyses for campaigns, relationship management, retention, repeat purchase and customer reactivation.
- Create and maintain dashboards, KPIs and executive reports.
- Prepare executive presentations to support leadership decision-making.
- Participate in continuous improvement projects for the customer experience.
Requirements
What you’ll need- Experience with data analysis and generating insights in areas such as Customer Experience (CX), Research, Market Intelligence, BI, CRM or Marketing Analytics.
- Knowledge of BI tools such as Power BI or Looker Studio.
- Advanced Excel (pivot tables, formulas and database structuring).
- Strong analytical skills and communication for building presentations and recommendations.
- Experience with satisfaction surveys, customer journeys and Voice of the Customer (VoC).
- Knowledge of metrics such as NPS, CSAT and CES.
- Experience with qualitative analysis of feedback and comments.
- Familiarity with CRM, customer segmentation and purchase behavior.
- Experience building executive presentations (PowerPoint or Canva).
- Knowledge of B2B, B2C or hybrid customer journey models.
Benefits
Comp & perks- Profit Sharing (PLR)
- Corporate Cafeteria | Meal Voucher
- Food Voucher
- Health Insurance
- Dental Insurance
- Life Insurance
- Pharmacy Discount Program
- Wellhub (wellness platform)
- Transportation Voucher / Parking
- Access to online learning platform
- School Supplies Kit
- Maternity Kit
- Christmas Kit
- Partnerships & Discounts