eMarketing Specialist

Lennar

eMarketing Specialist for Lennar responsible for email campaigns, strategy consulting, and performance reporting. Collaborate with local teams and leverage Salesforce Marketing Cloud to enhance marketing efforts.

Posted 7/9/2026full-timeMiami • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing campaign management, utilizing Salesforce Marketing Cloud for deployment and data management. Proficient in A/B testing, compliance with CAN-SPAM regulations, and applying best practices in digital marketing strategies.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Campaign ManagementA/B TestingCAN-SPAM ComplianceDigital Marketing Best Practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingData ExtensionsDynamic ContentProject ManagementAnalytical AbilitiesMobile Optimization StrategiesMarketing Automation TechnologiesInternet Marketing ExperienceEMarketing StrategiesPerformance Analysis

Soft Skills

Good Sense of Design

Tools & Technologies

LiveClickerRealtime Email Application

Industry Keywords

EMarketingEmail CampaignsDigital MarketingBest PracticesTraditional Media Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Create and execute email campaigns in conjunction with division goals and strategies.
Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points.
Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
Responsible for setting up and managing A/B and multi-variant testing.
Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
Compile best practices from all eMarketing programs to share with the company.
Keep up to date with current eMarketing industry practices and technical growth.

Requirements

What you’ll need

Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
Prior experience managing email marketing for large companies is important.
3+ years of prior internet marketing experience.
Must have a good sense of design, project management and analytical abilities.
Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
Proficiency with marketing automation technologies a plus.
Some traditional media (print) marketing experience is a plus, but not required.

Benefits

Comp & perks

Robust health insurance plans (Medical, Dental, Vision)
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Significant Home Purchase Discounts
Opportunities such as Everyone’s Included Day