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eMarketing Specialist
LennareMarketing Specialist for Lennar responsible for email campaigns, strategy consulting, and performance reporting. Collaborate with local teams and leverage Salesforce Marketing Cloud to enhance marketing efforts.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Create and execute email campaigns in conjunction with division goals and strategies.
- Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
- Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points.
- Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
- Build and manage campaigns for live email content within the LiveClicker/Realtime Email application.
- Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
- Responsible for setting up and managing A/B and multi-variant testing.
- Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
- Compile best practices from all eMarketing programs to share with the company.
- Keep up to date with current eMarketing industry practices and technical growth.
Requirements
What you’ll need- Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
- Prior experience managing email marketing for large companies is important.
- 3+ years of prior internet marketing experience.
- Must have a good sense of design, project management and analytical abilities.
- Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
- Proficiency with marketing automation technologies a plus.
- Some traditional media (print) marketing experience is a plus, but not required.
Benefits
Comp & perks- Robust health insurance plans (Medical, Dental, Vision)
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Opportunities such as Everyone’s Included Day
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Email MarketingData ExtensionsDynamic ContentProject ManagementAnalytical AbilitiesMobile Optimization StrategiesMarketing Automation TechnologiesInternet Marketing ExperienceEMarketing StrategiesPerformance Analysis
Soft Skills
Good Sense of Design