Regional Organic Content Specialist

Lennar

Regional Organic Content Specialist at Lennar enhancing brand's organic digital presence across major social media platforms. Managing content strategy, creation, and community engagement across assigned homebuilding divisions.

Posted 6/26/2026full-timeFresno • California • 🇺🇸 United StatesJuniorMid-Level💰 $53,900 - $67,400 per yearWebsite

About the role

Key responsibilities & impact

Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube
Develop and oversee content creation workflows, leveraging Canva templates
Monitor, analyze, and engage with audiences
Champion regional visibility by developing tailored organic campaigns
Drive content strategy through Air Table planning
Oversee regional asset libraries
Ensure brand consistency
Lead performance reviews of organic channels
Own the optimization of Google Business listings
Lead review response strategy

Requirements

What you’ll need

Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
Minimum 2-4 years of experience required
Proven work experience as a Social Media Content Coordinator
Strong organizational and time management skills
Knowledge of Microsoft Office applications
Knowledge of Canva
Knowledge of Meta and social sites is a plus
Knowledge of Sprinkler is a plus

Benefits

Comp & perks

Health insurance plans including Medical, Dental, and Vision coverage
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Significant Home Purchase Discounts
Everyone’s Included Day

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content creationorganic campaignsperformance reviewsGoogle Business optimizationsocial media coordinationaudience engagementcontent strategyworkflow developmentdata analysisbrand consistency

Soft Skills

organizational skillstime managementleadershipcommunication

Certifications

Bachelor of Science degreeBachelor of Arts degreeHigh school diplomaGED