Regional Marketing Field Coordinator

Lennar

Regional Marketing Field Coordinator supporting community marketing execution and sales activity at Lennar. Managing on-the-ground initiatives for quality homes while ensuring brand alignment and marketing implementation.

Posted 6/19/2026full-timeFranklin • Tennessee • 🇺🇸 United StatesJuniorMid-LevelWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketing coordinationsignage managementevent planningphotography oversightinventory trackingcontent supportlogistics executioncolor selection

Soft Skills

organizational skillstime managementcommunication skillsinterpersonal skillsresourcefulnesssolution orientation

Tools & Technologies

MLSCanvaAirtableMicrosoft Office

Certifications & Qualifications

Bachelor of Science degreeBachelor of Arts degreeHigh school diplomaGED

Industry Keywords

home buildingreal estateconsumer-facing industriesmarketing eventssales promotions

About the role

Key responsibilities & impact

Serve as the primary marketing resource for Sales leaders and NHCs in the field
Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams
Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography
Oversee exterior/interior color selection updates
Coordinate, track, and maintain signage inventory across assigned divisions
Partner with approved signage vendors for installs, removals, and updates
Manage and organize the marketing closet with current branded materials
Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends
Support national and regional campaign rollouts at the local community level
Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems
Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary
Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution

Requirements

What you’ll need

Bachelor of Science or Arts degree or equivalent preferred
High school diploma or GED required
0 - 2 Years of experience required
Proven work experience as a Marketing Coordinator
Computer skills and competencies are required
Strong organizational and time management skills; able to manage multiple deadlines across various job types
Knowledge of Microsoft office applications is required
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
Resourceful and solution oriented
Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable)
Experience in home building, real estate, or consumer-facing industries is a plus.

Benefits

Comp & perks

robust health insurance plans, including Medical, Dental, and Vision coverage
401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
up to $30,000 in Adoption Assistance
up to three weeks of vacation annually
generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
significant Home Purchase Discounts
unique opportunities such as the Everyone’s Included Day