Growth Specialist – Digital Marketing

Lennar

Growth Specialist for Paid Search at Lennar, managing PPC campaigns across major search engines. Analyzing performance and optimizing campaigns to exceed KPIs while collaborating with internal clients.

Posted 6/17/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesJuniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Curate an operational strategy that supports growth of customer acquisition within the emerging channel space
Stand up new processes to improve marketing operations such as division task trackers, content approvals, ad ops changes and more
Own request intake from divisions and necessary follow ups for things such as landing page or ad requests and updates
Be creative & ideate strategic workflows for Zillow, BDX, realtor.com, programmatic display, direct mail, OTT and other emerging social platforms
Collaborate closely with growth team members to support workflow efficiencies across their social media tasks
Support analyzing or reporting on campaign results using Google Analytics, Salesforce, and Tableau
Present strategic findings in easy-to-understand ways via PowerPoint
Support A/B tests, analyze results, and recommend strategic next steps to work toward continuous improvement of our organic presence
Manage customer engagement with our brand across platforms and manage necessary follow ups with HR, Legal, or Divisions as needed
Participate in team problem solving and education

Requirements

What you’ll need

4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required
1+ years hands-on experience in digital marketing
Professionally perform multiple, detail-oriented tasks with simultaneous deadlines
A strong track record of managing performance based paid search campaigns and exceeding goals for those campaigns
Proficiency in MS Excel, PowerPoint, and Word
Exceptional communication and interpersonal skills with a strong ability to listen, and communicate professionally in both written and verbal manner
Ability to multi-task and effectively prioritize based on opportunity and risk
Ability to anticipate work needs and follow through with minimum direction

Benefits

Comp & perks

Robust health insurance plans, including Medical, Dental, and Vision coverage
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Significant Home Purchase Discounts
Everyone’s Included Day

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingcampaign analysisA/B testingperformance-based paid search campaignscustomer acquisition strategyworkflow efficienciescontent approvalsad operationsdata reportingstrategic workflow ideation

Soft Skills

communication skillsinterpersonal skillsdetail-orientedmulti-taskingprioritizationproblem solvingcreativitylistening skillsstrategic thinkingcollaboration