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About the role
Key responsibilities & impact- Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’
- Lead the structure and maintenance strategy for JDE community setup and ongoing updates
- Drive and oversee the creation, QA, and performance monitoring of key landing pages
- Development of community marketing assets, including floorplans, renderings, and site plans
- Manage ‘Modsys’ creation in partnership with Field Marketing
- Oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline
- Maintain and optimize a centralized repository of photo, video, and virtual tour content
- Drive the strategy and execution for Zillow location verification and optimization to support SEO
- Conduct quarterly audits and enhancements across third-party listing sites
- Ensure accurate, brand-aligned representation of communities across all third-party platforms
- Own the digital content lifecycle for community launches
- Develop and execute promotional messaging strategies across platforms and landing pages
- Monitor digital performance metrics and translate insights into content improvements
- Drive the process for QMI inventory accuracy
Requirements
What you’ll need- Bachelor of Science or Arts degree or equivalent required
- High school diploma or GED required
- Minimum 2 – 4 years of experience is required
- Proven work experience as a Marketing/Data Coordinator
- Computer skills and competencies are required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft office applications is required
- Knowledge of Optimizely is a plus
Benefits
Comp & perks- Robust health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Significant Home Purchase Discounts
- Unique opportunities such as the Everyone’s Included Day
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
community webpage optimizationperformance monitoringQA (Quality Assurance)digital content lifecycle managementpromotional messaging strategySEO (Search Engine Optimization)inventory accuracy
Soft Skills
organizational skillstime managementability to manage multiple deadlines
Certifications
Bachelor of ScienceBachelor of ArtsGED