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Lennar

Senior Integrated Marketing Specialist

Lennar

. Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions .

Posted 4/24/2026full-timeColumbia • Maryland, New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $67,400 - $84,300 per yearWebsite

About the role

Key responsibilities & impact
  • Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
  • Serve as the strategic link between division presidents, regional marketing leaders, sales executives, and corporate functions
  • Support the Integrated Marketing Manager in aligning teams and executing plans
  • Lead the development of creative briefs for key initiatives
  • Oversee the integrated marketing calendar to maximize engagement
  • Guide the development and localization of marketing assets
  • Lead and partner with National strategy teams to interpret campaign performance
  • Enforce brand consistency across all marketing touchpoints

Requirements

What you’ll need
  • Bachelor of Science or Arts degree or equivalent required
  • High school diploma or GED required
  • Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred
  • Strong organizational and time management skills
  • Excellent communication and interpersonal skills
  • Resourceful and solution oriented
  • Experience in home building or real estate is a plus

Benefits

Comp & perks
  • Health insurance (Medical, Dental, and Vision coverage)
  • 401(k) Retirement Plan with $1 for $1 Company Match up to 5%
  • Paid Parental Leave
  • Associate Assistance Plan
  • Education Assistance Program
  • Up to $30,000 in Adoption Assistance
  • Up to three weeks of vacation annually
  • Generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Home Purchase Discounts
  • Everyone’s Included Day

ATS Keywords

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Soft Skills
organizational skillstime management skillscommunication skillsinterpersonal skillsresourcefulnesssolution orientation
Certifications
Bachelor of Science degreeBachelor of Arts degreehigh school diplomaGED