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Lennar

Senior Integrated Marketing Specialist

Lennar

. Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement .

Posted 4/24/2026full-timeMiami • Florida • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement
  • Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams
  • Support the Integrated Marketing Manager to enforce and ensure alignment across teams and timely execution
  • Lead the development of strategic creative briefs for key initiatives
  • Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives
  • Lead and partner with National strategy teams to interpret campaign performance and regional market insights
  • Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists

Requirements

What you’ll need
  • Bachelor of Science or Arts degree or equivalent required/High school diploma or GED required
  • Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred
  • Strong organizational and time management skills; able to manage multiple deadlines across various communities
  • Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
  • Resourceful and solution oriented
  • Leverage digital and analytical tools with confidence to drive insights and outcomes
  • Experience in home building, real estate, or consumer-facing industries is a plus

Benefits

Comp & perks
  • Health insurance, including Medical, Dental, and Vision coverage
  • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
  • Paid Parental Leave
  • Associate Assistance Plan
  • Education Assistance Program
  • Adoption Assistance up to $30,000
  • Up to three weeks of vacation annually
  • Generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Significant Home Purchase Discounts
  • Everyone’s Included Day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
multi-channel marketingstrategic creative briefscampaign performance analysismarketing asset developmentlocalization of marketing materials
Soft Skills
organizational skillstime managementcommunication skillsinterpersonal skillsresourcefulnesssolution orientation
Certifications
Bachelor of Science degreeBachelor of Arts degreeHigh school diplomaGED