Lennar

Regional Website Content Specialist

Lennar

full-time

Posted on:

Location Type: Office

Location: Plymouth • Illinois • Minnesota • United States

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Salary

💰 $49,000 - $61,300 per year

About the role

  • Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey
  • Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals
  • Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages
  • Proactively identify opportunities to enhance engagement and conversion
  • Drive the end-to-end development of community marketing assets
  • Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content
  • Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy
  • Manage and conduct quarterly audits and enhancements across third-party listing sites
  • Ensure accurate, brand-aligned representation of communities across all third-party platforms
  • Own the digital content lifecycle for community launches

Requirements

  • Bachelor of Science or Arts degree or equivalent required
  • High school diploma or GED required
  • Minimum 2 – 4 years of experience is required
  • Proven work experience as a Marketing/Data Coordinator
  • Computer skills and competencies are required
  • Strong organizational and time management skills; able to manage multiple deadlines across various job types
  • Knowledge of Microsoft office applications is required
  • Knowledge of Optimizely is a plus
Benefits
  • Health insurance plans including Medical, Dental, and Vision coverage
  • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
  • Paid Parental Leave
  • Associate Assistance Plan
  • Education Assistance Program
  • Up to $30,000 in Adoption Assistance
  • Up to three weeks of vacation annually
  • Generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Home Purchase Discounts
  • Everyone’s Included Day
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingquality assuranceSEOcontent managementdata coordinationperformance monitoringengagement optimizationconversion optimizationcommunity marketingauditing
Soft Skills
organizational skillstime managementstrategic developmentleadershipcommunication
Certifications
Bachelor of Science degreeBachelor of Arts degreeGED