Regional Website Content Specialist

Lennar

Regional Website Content Specialist driving web presence execution and asset development for Lennar's regional hub. Collaborating with teams to enhance online visibility and the customer journey.

Posted 4/14/2026full-timePlymouth • Illinois, Minnesota • 🇺🇸 United StatesJuniorMid-Level💰 $49,000 - $61,300 per yearWebsite

About the role

Key responsibilities & impact

Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey
Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals
Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages
Proactively identify opportunities to enhance engagement and conversion
Drive the end-to-end development of community marketing assets
Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content
Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy
Manage and conduct quarterly audits and enhancements across third-party listing sites
Ensure accurate, brand-aligned representation of communities across all third-party platforms
Own the digital content lifecycle for community launches

Requirements

What you’ll need

Bachelor of Science or Arts degree or equivalent required
High school diploma or GED required
Minimum 2 – 4 years of experience is required
Proven work experience as a Marketing/Data Coordinator
Computer skills and competencies are required
Strong organizational and time management skills; able to manage multiple deadlines across various job types
Knowledge of Microsoft office applications is required
Knowledge of Optimizely is a plus

Benefits

Comp & perks

Health insurance plans including Medical, Dental, and Vision coverage
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Up to $30,000 in Adoption Assistance
Up to three weeks of vacation annually
Generous Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Home Purchase Discounts
Everyone’s Included Day

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingquality assuranceSEOcontent managementdata coordinationperformance monitoringengagement optimizationconversion optimizationcommunity marketingauditing

Soft Skills

organizational skillstime managementstrategic developmentleadershipcommunication

Certifications

Bachelor of Science degreeBachelor of Arts degreeGED