Senior Regional Integrated Marketing Specialist
Lennar
full-time
Posted on:
Location Type: Office
Location: Columbia • Maryland • New Jersey • United States
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Salary
💰 $67,400 - $84,300 per year
Job Level
About the role
- Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
- Serve as the strategic link between division presidents, regional marketing leaders, sales executives
- Ensure divisional sales goals are met with alignment across digital advertising, content, events
- Oversee the execution and management of the integrated marketing calendar across all channels
- Guide the development and localization of marketing assets, signage, events, sponsorships, outreach initiatives
- Interpret campaign performance and regional market insights to optimize marketing plans
- Enforce brand consistency across all marketing touchpoints
Requirements
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
- Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer- facing industries preferred
- Strong organizational and time management skills; able to manage multiple deadlines across various communities
- Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
- Resourceful and solution oriented
- Leverage digital and analytical tools with confidence to drive insights and outcomes
Benefits
- Health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel marketing strategiesdigital advertisingcontent marketingevent managementcampaign performance analysismarketing asset developmentlocalization of marketing materialsbrand consistency enforcement
Soft Skills
organizational skillstime managementcommunication skillsinterpersonal skillspartnership buildingresourcefulnesssolution orientation
Certifications
Bachelor of Science degreeBachelor of Arts degreeHigh school diplomaGED