Marketing Associate
Lemonjuice Capital & Solutions
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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Salary
💰 $20 per hour
About the role
- Assist in developing and executing brand marketing strategies to enhance CoolVacay’s visibility and reputation.
- Support the creation and distribution of marketing materials across digital and traditional channels, including social media, email, and print.
- Monitor social media platforms and engage with our online community to foster brand loyalty and customer engagement.
- Conduct market research to identify trends, customer needs, and competitive insights relevant to the travel industry.
- Collaborate with cross-functional teams, including design, sales, and customer service, to ensure consistent brand messaging.
- Help organize and participate in promotional events, campaigns, and partnerships to reach new audiences.
- Track and report on key marketing metrics, providing actionable insights for future initiatives.
- Support the planning, execution, and optimization of Instagram and Facebook marketing campaigns, including drafting post captions, scheduling content, coordinating visuals, and ensuring alignment with CoolVacay’s brand voice.
- Assist with day-to-day management of social media accounts by monitoring comments and messages, engaging with followers, and identifying opportunities to increase reach and engagement.
- Help execute email marketing campaigns by building and formatting email content, supporting newsletter creation, maintaining distribution lists, and coordinating campaign sends.
- Track performance metrics for Instagram, Facebook, and email campaigns (such as engagement, open rates, and clicks) and assist in preparing reports with insights and recommendations.
- Stay up to date on social media and email marketing trends to help inform content ideas, campaign themes, and audience engagement strategies.
Requirements
- Bachelor’s or Associate’s degree in Marketing, Communications, Business, or a related field preferred.
- Internship or project-based experience in marketing is a plus but not required.
- Proficiency in Microsoft Office Suite including Teams platform is preferred.
- Experience in utilizing Mailchimp, Delivra, Canva, SendSquared, Squarespace, Google Analytics, Google Ads, Adobe Pro, and Airtable platforms is preferred.
- Familiarity with social media platforms in a professional capacity including Meta Business Suite and Ad Center, Instagram, Facebook, YouTube, TikTok, etc. is preferred.
- Experience with graphic design tools is a plus.
- Timeshare and short-term vacation rentals experience is a plus.
Benefits
- Robust benefits package available
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchemail marketingsocial media managementcontent creationdigital marketingcampaign optimizationgraphic design
Soft Skills
collaborationcommunicationcustomer engagementbrand loyaltyorganizational skills