Performance Marketing Executive

LemFi

Performance Marketing Executive responsible for user acquisition in Anglophone Africa at a fintech company. Collaborating across teams to drive growth in paid channels.

Posted 6/3/2026full-timeRemote • 🇳🇬 NigeriaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels
Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling
Identify new acquisition opportunities — channels, audiences, formats — to accelerate growth
Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed
Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives
Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets
Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant
Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets
Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels
Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics

Requirements

What you’ll need

2-4 years of experience in Performance Marketing and paid acquisition
Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch)
Strong creative strategy skills and experience developing performance-driven content
Experience working across multiple international markets
Highly self-directed with a strong bias toward action and execution

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisitioncampaign planningaudience strategybudget allocationoptimisationGoogle App CampaignsApple Search Adsmobile measurementattributionMMPs

Soft Skills

creative strategyself-directedbias toward actionexecution