LemFi

Senior CRM Manager

LemFi

full-time

Posted on:

Location Type: Hybrid

Location: South Africa

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Job Level

Senior

Tech Stack

SQL

About the role

  • Architect Lifecycle Strategies: Map and optimize complex, end-to-end user journeys that drive onboarding, "first-send" conversions, repeat usage, and long-term advocacy.
  • Master Multi-Channel Execution: Design and deploy high-impact campaigns across Email, Push, SMS, and In-App messaging, balancing visibility while actively avoiding notification fatigue.
  • Drive Granular Segmentation: Leverage event-based data to create highly targeted segments based on specific corridors (e.g., UK to Nigeria), transaction behavior, and user intent.
  • Champion a Test-and-Learn Culture: Lead rigorous A/B testing on subject lines, send times, and incentives (like fees vs. FX rates) to prove incremental lift and optimize conversion.
  • Own the Technical CRM Stack: Manage enterprise tools (like Braze or Customer.io), utilizing Liquid logic and webhooks while partnering with Data Engineering to ensure clean data flows.
  • Optimize for Bottom-Line ROI: Track and report on core financial metrics, linking your CRM activities directly to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and churn reduction rather than just open rates.

Requirements

  • Several years of experience in CRM or Lifecycle Marketing, ideally within Fintech, Neobanking, or a fast-paced B2C startup.
  • Deep hands-on expertise with enterprise CRM and automation tools like Braze, Customer.io, or HubSpot.
  • Strong data-driven skills, including the ability to use SQL or BI tools to pull insights and build event-based segments.
  • Technical savvy with an understanding of how APIs, webhooks, and Liquid logic trigger marketing events and multi-step branching canvases.
  • Experience managing campaigns with a global mindset across multiple time zones, corridors, and currencies.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMLifecycle MarketingA/B testingSQLBI toolsAPIswebhooksLiquid logiccampaign managementdata segmentation
Soft Skills
data-drivenleadershipoptimizationcommunicationstrategic thinkingcollaborationanalytical thinkingglobal mindsetcreativityproblem-solving