Head of Marketing

Legalist

Head of Marketing leading integrated marketing strategy at Legalist, a tech-enabled alternative asset manager focusing on legal and government-payment assets.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing strategies that align with business objectives, focusing on brand marketing, content creation, and performance evaluation. Proficient in managing relationships with external partners and translating complex topics into compelling marketing materials.

Highest-signal resume keywords

B2B Marketing ExperienceContent CreationBrand MarketingProject ManagementData-Driven Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing StrategyContent StrategyDigital MarketingKPI DefinitionWebsite ManagementEmail MarketingPitch Deck CreationMarketing Collateral DevelopmentPerformance EvaluationThought Leadership

Soft Skills

Excellent CommunicationProject ManagementBuilder Mindset

Industry Keywords

Asset ManagementFinancial ServicesLegalFintechB2B Marketing

About the role

Key responsibilities & impact

Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
Establish our marketing priorities and measure effectiveness of initiatives
Own Legalist’s brand across all external marketing materials and communications
Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
Manage relationships with designers, PR partners, and other external parties
Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels
Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content
Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
Ensure that our website remains active and reflective of the Legalist brand
Partner with our designers and external website vendors to enhance our website experience
Define KPIs and regularly evaluate marketing performance
Leverage data to identify opportunities and improve our marketing effectiveness
Build reporting that gives leadership clear visibility into marketing performance and business impact

Requirements

What you’ll need

8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
Experience owning a marketing function in a growing company, or leading marketing in a lean environment
Strong marketing background, including brand marketing, content, communications, and PR
Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
Comfortable working with data to evaluate effectiveness and guide future strategy
Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
Excellent communication skills with experience partnering directly with senior leadership
Builder mindset with a willingness to roll up your sleeves and execute.

Benefits

Comp & perks

Flexible work arrangements