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About the role
Key responsibilities & impact- Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
- Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
- Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
- Establish our marketing priorities and measure effectiveness of initiatives
- Own Legalist’s brand across all external marketing materials and communications
- Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
- Manage relationships with designers, PR partners, and other external parties
- Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
- Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels
- Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content
- Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
- Ensure that our website remains active and reflective of the Legalist brand
- Partner with our designers and external website vendors to enhance our website experience
- Define KPIs and regularly evaluate marketing performance
- Leverage data to identify opportunities and improve our marketing effectiveness
- Build reporting that gives leadership clear visibility into marketing performance and business impact
Requirements
What you’ll need- 8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
- Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
- Experience owning a marketing function in a growing company, or leading marketing in a lean environment
- Strong marketing background, including brand marketing, content, communications, and PR
- Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
- Comfortable working with data to evaluate effectiveness and guide future strategy
- Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
- Excellent communication skills with experience partnering directly with senior leadership
- Builder mindset with a willingness to roll up your sleeves and execute.
Benefits
Comp & perks- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Integrated Marketing StrategyContent StrategyDigital MarketingKPI DefinitionWebsite ManagementEmail MarketingPitch Deck CreationMarketing Collateral DevelopmentPerformance EvaluationThought Leadership
Soft Skills
Excellent CommunicationProject ManagementBuilder Mindset