Legacy Group International

Senior Marketing Manager

Legacy Group International

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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Job Level

Senior

About the role

  • Execute ESR’s national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence.
  • Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity.
  • Ensure consistent application of ESR’s brand guidelines across all channels, touchpoints and marketing materials.
  • Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards.
  • Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites.
  • Manage ESR Australia & New Zealand’s digital presence, including the local corporate website, and provide content for Group social channels.
  • Develop and oversee high‑quality submissions, pitches and bespoke proposals that position ESR as a preferred partner.
  • Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content.
  • Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‑curated and accessible.
  • Maintain content and image libraries with strong quality control and brand alignment.
  • Review and quality‑check all marketing content and communications for accuracy, clarity and brand consistency.
  • Manage public relations activity, supporting media engagement, brand reputation and issue management as required.
  • Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies.
  • Partner with regional ESR teams on Group‑level initiatives, ensuring alignment and effective Australian and New Zealand market representation.
  • Track and report on marketing performance, campaign effectiveness and customer engagement metrics.
  • Provide insights and recommendations to support continuous optimisation and informed decision‑making.
  • Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
  • Champion strong operational discipline, forward planning and continuous improvement across marketing processes.

Requirements

  • ** Education**
  • - Tertiary qualification in marketing, communications or a related discipline.
  • ** Experience, Skills & Competencies**
  • - 10+ years’ experience delivering integrated brand, marketing and communications programs within high‑performing or complex organisations.
  • - Experience in the property sector (ideally industrial or logistics) is highly advantageous.
  • - Demonstrated capability delivering integrated marketing and communications initiatives at scale.
  • - Strong experience across campaign development, digital marketing, content production and customer experience programs.
  • - Proven ability to translate market research and insights into effective multi‑channel activity.
  • - Excellent stakeholder engagement skills, with the ability to build trusted relationships across diverse internal and external groups.
  • - Experience managing marketing budgets with strong commercial judgement.
  • - Proven ability to lead, develop and motivate a team.
  • - Strong attention to detail and the ability to manage competing priorities in a dynamic environment.
Benefits
  • ESR offers a range of benefits designed to support your growth, wellbeing and life within and beyond work.
  • - Ongoing career growth through expert coaching, leading projects, and learning opportunities
  • - Flexible and remote working options to support balance and productivity
  • - 4 weeks annual leave plus option to purchase more
  • - 5 months paid parental leave and flexible arrangements
  • - Salary continuance and life insurance
  • - Access to wellbeing resources, EAP, and a connected social culture
  • - Exclusive discounts and partner benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign developmentcontent productioncustomer experience programsbrand managementmarketing strategymarket researchbudget managementstakeholder engagementquality control
Soft Skills
leadershipteam developmentrelationship buildingattention to detailcollaborationaccountabilitycommunicationstrategic thinkingproblem-solvingtime management