Legacy Group International

Brand Manager

• Support the execution of ESR’s APAC brand strategy, ensuring consistency and alignment across regional markets and customer touchpoints.
• Partner with local brand champions and cross‑functional teams to co‑create and deliver marketing tools and collateral that support business priorities.
• Manage brand assets, approvals and governance to maintain strong visual and verbal consistency.
• Support the rollout of new brand initiatives, including visual identity updates, collateral development and internal engagement activity.
• Review and analyse brand and marketing performance, translating insights into practical recommendations for improvement.
• Refine and elevate key business presentations and high‑impact materials as required.
• Build and manage relationships with external partners including design and communications agencies, signage contractors and production suppliers.
• Identify and implement innovative marketing tools, platforms and resources to continually enhance brand and marketing effectiveness.
• Proof Group marketing content prior to distribution, ensuring all materials are accurate, polished and on brand.
• Build and maintain a strong library of case studies and testimonials that showcase ESR’s story and success.
• Track, measure and report on brand and marketing performance to support continuous improvement.
• Own and maintain the **ESR Group Marketing Toolbox**, ensuring content remains current, accessible and streamlined across regional SharePoint sites.
• Support the ongoing evolution of marketing templates in collaboration with the Senior Brand Manager, providing creative input and direction where required.
• Proof marketing content with the Senior Brand Manager and manage distribution, ensuring consistency, quality and brand alignment.
• Own and manage **Templafy** as the core brand enablement platform for the business.
• Act as a guardian of the ESR brand, ensuring it is represented accurately, consistently and confidently at all times.
• Support the wider business with ad hoc brand and marketing projects as required.
• Coordinate with regional and local teams to support campaigns, partnerships and digital content that elevate brand awareness and engagement.
• Ensure cultural relevance and local compliance while maintaining strong global brand integrity.
• Work with internal stakeholders and external agencies to manage creative production and ensure timely, high‑quality delivery of brand materials.

Brand Manager – Parental Leave Cover, 12-month Contract

Marketing

• Execute ESR’s national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence.
• Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity.
• Ensure consistent application of ESR’s brand guidelines across all channels, touchpoints and marketing materials.
• Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards.
• Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites.
• Manage ESR Australia & New Zealand’s digital presence, including the local corporate website, and provide content for Group social channels.
• Develop and oversee high‑quality submissions, pitches and bespoke proposals that position ESR as a preferred partner.
• Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content.
• Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‑curated and accessible.
• Maintain content and image libraries with strong quality control and brand alignment.
• Review and quality‑check all marketing content and communications for accuracy, clarity and brand consistency.
• Manage public relations activity, supporting media engagement, brand reputation and issue management as required.
• Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies.
• Partner with regional ESR teams on Group‑level initiatives, ensuring alignment and effective Australian and New Zealand market representation.
• Track and report on marketing performance, campaign effectiveness and customer engagement metrics.
• Provide insights and recommendations to support continuous optimisation and informed decision‑making.
• Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
• Champion strong operational discipline, forward planning and continuous improvement across marketing processes.

Brand Manager – Parental Leave Cover, 12-month Contract

Senior Marketing Manager