Funnel Conversion Specialist

Legacy Farmer

Funnel Conversion Specialist optimizing digital marketing funnels for Legacy Farmer. Leading testing strategy and enhancing conversion performance across all channels.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $60,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions.
Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Requirements

What you’ll need

Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization.
Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion.
Analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities.
Strong project management skills and the ability to work independently in a fast-paced, remote environment.
Bonus: Agriculture background or experience in financial education industries.

Benefits

Comp & perks

Fully Remote
Uncapped PTO (Within Reason)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingCROfunnel optimizationemail marketingperformance metricsdata analysislead nurturingperformance tracking

Soft Skills

analytical mindsetproject managementindependent workadaptability