Integrated Marketing Manager – B2C

Ledger

Integrated Marketing Manager positioning Ledger hardware and Wallet app as a secure trading solution. Bridging product marketing with campaign orchestration in the digital assets space.

Posted 5/13/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Bridge deep product marketing expertise with integrated campaign orchestration, positioning Ledger hardware and the Ledger Wallet app as one unified, secure trading solution.
Define core positioning, messaging frameworks, and user personas. Champion the "Better Together" narrative that bridges Ledger’s physical hardware and digital services.
Translate complex product capabilities into compelling consumer benefits. Develop high-level briefs and strategic guardrails that give creative and channel teams clear direction for impactful assets and campaigns.
Establish Ledger's overarching market narrative by cultivating strategic relationships with key ecosystem partners, influencers, and industry associations.
Create compelling marketing collateral, including website content, product videos, and case studies to effectively communicate value propositions.
Own the end-to-end GTM strategy from ideation to launch for new products, features, and major updates.
Manage the flow of creative briefs, tracking launch milestones, and maintaining GTM playbooks to ensure cross-functional teams deliver on time.
Act as the central hub connecting Product Management, Sales, Engineering, and Regional Marketing to ensure alignment on roadmap priorities.
Design macro-level blueprints for customer acquisition and engagement. Establish the high-level framework for maximizing long-term Lifetime Value (LTV), guiding CRM and performance teams on targeted retention and "always-on" campaigns.
Synthesize market research and competitor analysis to inform GTM strategies. Build and maintain AI workflows to track market intelligence and surface strategic opportunities.
Define what success looks like by establishing overarching goals and metrics for launches; partner with analytics teams to measure effectiveness and optimize for maximum ROI.
Stay up-to-date on industry trends and regulatory developments in the crypto space to inform both marketing strategy and product roadmap decisions.

Requirements

What you’ll need

Strong experience in consumer product marketing or integrated marketing, with a proven track record in the crypto, digital assets industry, fintech or hardware with apps
Proven ability to build overarching Go-to-Market strategies and integrated marketing plans from scratch.
Deep understanding of blockchain technology, cryptocurrency markets, and digital asset management solutions.
Highly skilled at leading by influence. You know how to brief, guide, and inspire dedicated execution teams while possessing the project management skills (e.g., Asana, Jira) needed to keep complex launches on track.
Comfortable leveraging AI tools to optimize strategic workflows and generate market insights.
Excellent presentation skills with the ability to translate complex technical or financial concepts into simple, mainstream consumer marketing.
Entrepreneurial spirit with a passion for innovation; experience working in a remote or distributed team environment is a plus.

Benefits

Comp & perks

Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week
Health & Wellness support - Health and Life Insurance.
Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consumer product marketingintegrated marketingGo-to-Market strategyblockchain technologycryptocurrency marketsdigital asset managementproject managementmarket researchcompetitor analysisAI workflows

Soft Skills

leading by influencepresentation skillsguiding execution teamsentrepreneurial spiritinnovationcommunicationcollaborationstrategic thinkingadaptabilityproblem-solving