Marketing Leader

Ledge

Marketing Leader responsible for developing and executing marketing strategies for AI financial solutions startup. Leading demand generation efforts and brand management at an early-stage company.

Posted 7/7/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own marketing-sourced pipeline targets
Scale and optimize a multi-channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsorships, events, outbound, and partnerships
Manage an in-house SDR and own outbound messaging and targeting
Own positioning, messaging, and competitive intelligence
Run the CEO’s thought leadership program and paid amplification
Own the website, brand, and all marketing creative
Produce and direct sales enablement materials: battle cards, comparison pages, email sequences
Maintain a structured buyer intelligence system that keeps all content grounded in real customer language
Manage agency and contractor relationships across brand, design, SEO, content, and paid media
Build the marketing team over time

Requirements

What you’ll need

8-12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role
Track record of building demand generation at early-stage companies (Seed through Series B): you’ve held a pipeline number, not just a brand mandate
Player-coach mentality. You can set the strategy and also get hands-on with execution. No big team to delegate to on day one
Experience marketing to finance, accounting, or 'office of the CFO' personas strongly preferred. These buyers are conservative and technical; they respond to peer validation, ROI, and specificity, not hype
Strong communicator who can produce or effectively direct high-quality work across formats: positioning, landing pages, emails, social, enablement, etc
Data-driven. You track CAC, pipeline velocity, and conversion rates by channel. You make decisions with imperfect data
Experience managing agencies and contractors, and getting leverage from external partners without losing brand coherence
Comfort owning both inbound and outbound

Benefits

Comp & perks

Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Pipeline ManagementMulti-Channel MarketingSEOContent MarketingSales EnablementEmail MarketingPaid SearchPaid SocialConversion Rate TrackingBuyer Intelligence Systems

Soft Skills

Strong CommunicationPlayer-Coach MentalityHigh-Quality Work Direction