Learntastic

Email Marketing Strategist, Copywriter

Learntastic

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
  • Write high-converting emails for: Lead nurturing & onboarding, Product updates & feature launches, Re-engagement & churn reduction, Sales enablement & lifecycle campaigns
  • Collaborate on audience segmentation, positioning, and messaging
  • Create email sequences, not just one-off emails
  • Optimize subject lines, CTAs, and structure based on performance data
  • Ensure tone, clarity, and compliance for the US market
  • Work with marketing/sales teams to align email with funnel stages

Requirements

  • Proven experience writing and strategizing emails for US-based SaaS companies
  • Strong understanding of: SaaS funnels (trial → activation → paid → expansion) B2B or B2C SaaS buyer psychology
  • Ability to think strategically before writing copy
  • Excellent command of clear, persuasive, US-native English
  • Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
  • Comfortable using data (open rates, CTR, conversions) to refine messaging
  • A/B testing mindset
  • Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
  • Experience in fast-growing or early-stage SaaS environments
Benefits
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketing strategieshigh-converting emailsaudience segmentationemail sequencessubject line optimizationCTA optimizationdata analysisA/B testingSaaS funnelsB2B SaaS buyer psychology
Soft Skills
strategic thinkingclear communicationpersuasive writingcollaborationadaptability