Digital Marketing Manager – AEO, GEO

Learnosity

Digital Marketing Manager for Learnosity managing AI-powered search and digital marketing efforts. Leading SEO, paid media, and digital conversion optimization initiatives.

Posted 5/22/2026full-timeDublin • 🇮🇪 IrelandMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

AEO & GEO: Own and grow Learnosity's presence in AI-powered search - ChatGPT, Claude, Perplexity, Google AI Overviews, and what comes next. Develop and execute a roadmap of experiments to improve answer engine performance and discoverability.
SEO: Own Learnosity's organic search strategy - working with SEO consultant to execute across keyword research, on-page optimisation, technical SEO, and content briefing, with a sharp focus on qualified inbound traffic and pipeline contribution.
Paid Media: Manage our paid media agency across Google Ads and LinkedIn Ads, setting strategy, reviewing performance, and holding them accountable to CPL and SQL targets.
CRO & Website: Own the website as a conversion asset - landing page performance, A/B testing, UX improvements, and on-site analytics.
Performance Reporting: Build and maintain dashboards that connect digital activity to pipeline metrics; bring actionable recommendations, not just numbers.
Line Management: Manage and develop our Digital Marketing Executive.

Requirements

What you’ll need

Proven, hands-on AEO and/or GEO experience - you've actually done this, not just watched it from afar
Strong SEO fundamentals: technical, on-page, and content-led
Experience managing paid media agencies or running Google/LinkedIn Ads campaigns yourself
CRO experience and comfort with website analytics (GA4, Search Console, Ahrefs or similar)
5+ years in B2B digital marketing, ideally in SaaS or tech
Comfortable using AI tools in your daily workflow - not as a novelty, but as standard practice
Excellent communicator - comfortable presenting data and recommendations to senior stakeholders
**Nice to Have:**
Experience with HubSpot (marketing automation)
Experience with Salesforce (CRM)
Familiarity with NLP, vector search, or RAG concepts
Line management experience
EdTech or adjacent B2B industry background

Benefits

Comp & perks

22 days annual leave
+2 days milestone leave after 3 years
10 days paid sick leave
Generous paid parental leave (primary and secondary carers)
Health (VHI) and Dental Insurance (DeCare Dental)
Matched pension contributions
Career support
Access to annual learning and development fund
Uprise Employment Assistance Program
Flexible work practices
Bike to Work & Tax Saver Commuter Scheme
Modern, city center office with onsite wellness classes, bike storage and shower facilities with towels.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AEOGEOSEOtechnical SEOon-page optimisationcontent-led SEOCROA/B testingwebsite analyticsGoogle Ads

Soft Skills

excellent communicatorline managementdata presentationactionable recommendations