Learnlight

Marketing

• Reporting to the Head of Global Performance Marketing.
• Develop and implement the complete marketing strategy for designated countries.
• Collaborate with Sales teams to develop and execute country-level field marketing strategies and localized campaigns.
• Drive demand generation and pipeline growth through integrated multi-channel marketing programs, including digital, social, PR, direct marketing, and field initiatives.
• Lead the planning, promotion, and execution of regional events, thought leadership programs, and community engagement activities.
• Partner closely with Sales and cross-functional teams to align marketing efforts with revenue goals.
• Monitor market trends, customer insights, and competitive activity to identify opportunities.
• Manage budgets, vendors, partnerships, and performance reporting.

Senior Field Marketer, Italian Speaker

• Reporting to the Head of Global Performance Marketing.
• Shape and execute go-to-market (GTM) strategies that drive awareness, adoption, and growth for products and solutions.
• Coordinate cross-functional teams across Product, Sales, and Marketing to ensure successful GTM readiness, launch execution, and alignment on milestones.
• Translate product features and updates into clear, compelling, and customer-centric messaging for use across marketing campaigns and sales enablement.
• Develop and maintain core product marketing assets, including presentations, demos, datasheets, and enablement materials that support sales effectiveness.
• Collaborate with campaign teams to support bottom-of-funnel marketing initiatives and track performance against key GTM and conversion KPIs.
• Gather and synthesize customer insights through research, surveys, and feedback loops to inform positioning, messaging, and content development.
• Own GTM tracking and communication by monitoring launch timelines, reporting progress, and ensuring stakeholders are informed on product and performance updates.

Senior Field Marketer, Italian Speaker

Senior Solutions Marketer