Business Development Manager
LEARFIELD
full-time
Posted on:
Location Type: Office
Location: West Lafayette • United States
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About the role
- Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages
- Manage a defined book of business, including full sales cycle ownership for renewals and new business deals
- Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms
- Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships
- Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university
- Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards
- Maintain accurate records of sales activity and pipeline progress in CRM systems
- Support the development of year-end recaps and participate in renewal planning discussions
- Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends
- Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms
- Perform other related duties as required
Requirements
- 4+ years of sales experience with a focus on building and maintaining client relationships
- Demonstrated ability to manage multiple priorities and meet/exceed sales goals
- Strong communication and presentation skills with a customer-first approach
- Comfort navigating CRM systems and working within a performance-driven sales environment
- Ability to work evenings and weekends as needed for game days and events
- Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.) preferred
- Familiarity with marketing solutions that include digital and experiential assets preferred
- Bachelor’s degree from an accredited four-year college or university preferred
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales experienceclient relationship managementproposal negotiationsales cycle managementCRM systemsdigital marketingsponsorship packagespipeline managementcontract executionyear-end recaps
Soft Skills
communication skillspresentation skillscustomer-first approachrelationship buildingcollaborationorganizational skillstime managementadaptabilitynegotiation skillsproblem-solving