General Manager
LEARFIELD
full-time
Posted on:
Location Type: Office
Location: Farmington • Idaho, Utah • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the conference's efforts to ensure the highest attainable level of success.
- Developing strong relationships within the department
- Understanding the strategic goals and objectives of the department
- Determining Conference's fit within primary business market
- Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
- Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
- Develop, implement and review strategic business plans, including sales/financial performance and new product development
- Partner with Regional Vice President to develop an annual fiscal budget for the entire property
- Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
- Supervise the Conference’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
- Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
- Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
- Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends.
Requirements
- 8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
- Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
- Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
- Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
- Demonstrated effectiveness hiring, developing and promoting top sales talent
- High energy level coupled with a strong drive for results
- Able to develop and execute strategic plans in order to meet both short and long term business objectives
- Effective problem solving abilities
- Must demonstrate a high level of integrity and honesty
- Manage time effectively and orchestrate multiple tasks simultaneously
- Effective communication, organizational, presentation, and listening skills
- Previous experience in sports and/or higher education preferred
- Bachelor’s degree from a four-year accredited college or university preferred.
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (minimum 10+ days annually)
- Parental Leave
- 20 Paid Holidays
- 401(k) + Match
- Short/Long Term Disability
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketingdigital marketingB2B salesperformance analyticsstrategic planningsales managementproduct developmentrevenue generationclient relationship managementmedia elements
Soft skills
relationship buildingteam leadershipproblem solvingtime managementcommunicationorganizational skillspresentation skillslistening skillsintegritydrive for results
Certifications
Bachelor’s degree